+ Rebecca Minkoff | E-Commerce
Snaped & Featured
Drawing inspiration from the ascent of social influencers and affiliate marketing, Rebecca Minkoff embarked on enhancing their in-store and omni-channel commerce experience, transforming it into an immersive shopper ecosystem.
Site to Store
Optimization
Research has shown that lifestyle images and large product shots that displayed the detail and quality of consumer products would build intent and increase interaction - Using our repository of beautiful imagery the landing page was transformed into a digital runway that would display images of models paired with their product of choice in large format.
With the optimization of CTAs, hero images, taxonomy improvements, and updates that would consist of shopping wishlist and the mini-cart feature the Rebecca Minkoff user journey was re-design for success from flagship to virtual experience.
DIGITAL SURFACE
LARGE FORMAT AESTHETIC (RUNWAY)
TRENDING & SNAPPED (SOCIAL FEED)
Connected Store Checkout Experience
With insight from the Baymard Institute and Neilson Norman I would implement a streamlined cart and checkout process that integrated in-store shopping with the online shopping experience allowing users to take their dressing room favorites from shop to site.
The flagship store was fitted with technology that allowed shoppers to save their favorite garments to cart for future purchase and enable a sharing mechanism that would connect to the Rebecca Minkoff social experience (Instagram, Snapped, etc.)
Credits
+ Art Director

+ UX Designer
RESPONSIBILITY
+ Art Director

+ UX Designer
COLLABORATORS
FEATURES
+ Connected Store
+ Snapped & Featured